Sr. Retention - Lifecycle Manager

Job Summary:

We are seeking an experienced and strategic Retention/Lifecycle Marketing Manager to join our team. This role is pivotal in driving our retention efforts and will play a key role in building and executing strategies to enhance subscriber retention, develop our loyalty program, and increase referrals and word-of-mouth marketing.

Supervisory Responsibilities:

Yes

Duties/Responsibilities:

• Lead the development and execution of retention marketing strategies to increase subscriber retention, build a loyalty program, and drive referrals and word-of-mouth marketing. 
• Design, implement, and optimize lifecycle marketing campaigns across various channels to engage and retain customers. 
• Analyze customer data and behavior to identify opportunities for improving retention and loyalty. 
• Develop and maintain detailed customer journey maps to ensure a seamless and engaging customer experience. 
• Work closely with cross-functional teams, including product, marketing, and customer service to ensure alignment and execution of retention strategies. 
• Monitor and report on the performance of retention initiative, providing insights and recommendations for our continuous improvement. 
• Build and lead a team of retention marketing specialists as needed, fostering a culture of innovation and excellence. 

Education and Experience:

• 10+ years of experience in retention marketing, lifecycle marketing, or a similar role, preferably in DTC/E-commerce brands. 
• Proficiency in e-commerce marketing tools such as Klaviyo, Peel Insights, Recharge, and Google Analytics. 

Required Skills/Abilities:

• Deep understanding of retention marketing strategies and tactics, including loyalty programs, referral marketing, and customer journey mapping. 
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. 
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. 
• Proven leadership experience with the ability to build and lead a team of marketing specialists. 
• Proficiency in marketing automation tools and platforms.