Senior Copywriter - Brand
Job Summary:
In this role, you will be responsible for concepting and crafting compelling copy across a range of platforms, including but not limited to digital media, broadcast, audio platforms, and out-of-home (OOH). You’ll play a key role in defining the voice and tone of RYZE Superfoods, ensuring consistency across all consumer-facing platforms. With a strong portfolio and at least 4 years of experience, you’ll collaborate closely with art directors, designers, and production teams to conceptualize and bring big ideas to life, executing high-quality campaigns that resonate with current and prospective audiences.
Supervisory Responsibilities:
No
Duties/Responsibilities:
- Concept, craft copy for and help execute a range of campaigns across digital media, broadcast media, CTV, out-of-home, experiential, and partner channels.
- Help define and consistently articulate the brand’s voice and tone across consumer-facing platforms, aligning with overarching brand strategies, narratives, seasonal themes, and campaigns.
- Script and help oversee production and post-production for online videos (OLVs) in collaboration with internal and external production and post-production partners.
- Craft copy for brand collateral (e.g. packaging, inserts, pamphlets), partnership pitch decks, presentation materials, and other assets, as needed.
Education and Experience:
- 3-5+ years of experience as a copywriter in-house or at an agency, with a robust portfolio showcasing work across platforms.
- Tangible experience in scriptwriting and collaboration with art directors, production teams, and post-production teams.
Required Skills/Abilities:
- Conceptual and strategic thinking; ability to develop a “big idea” grounded in an overarching strategy that informs campaign creativity.
- Ability to concept and craft advertising campaigns that have the versatility to live across platforms (broadcast, digital media, radio, OOH, etc.), yet are easily digestible.
- Skilled in scriptwriting, with experience overseeing production teams in developing concept-driven spots and online videos.
- Strong understanding of branding, brand guidelines, and maintaining a consistent brand voice and tone across platforms.
- Knowledge of best practices and distinctions across platforms, ensuring that assets and copy are tailored to the respective mediums.
- Ability to juggle multiple projects and meet deadlines, while maintaining quality of work.
- Collaborative, positive, can-do attitude; someone who appreciates laughter and levity!
- Familiarity with ChatGPT is a plus.
This is a remote position.