Regional Marketing Manager - West

Remote

Full Time

Manager/Supervisor

Job Summary:

In this role, you will be responsible for building regional brand presence and consumer love for RYZE across key West Coast markets. You’ll own and execute high-impact, culturally relevant brand experiences—spanning local events, partnerships, pop-ups, retail integrations, and field activations. This role is perfect for someone with a deep understanding of the West Coast consumer mindset and an instinct for translating brand strategy into hyperlocal connection. You’ll collaborate closely with brand, retail, creative, and PR teams to ensure region-specific efforts ladder into our national strategy.

Duties and Responsibilities

Regional Strategy & Planning

Identify key West Coast markets and opportunities to activate the RYZE brand
Build regional marketing plans that reflect local trends, seasonality, and cultural moments
Collaborate with national brand team to ensure cohesion with overarching marketing priorities

Execution & Field Marketing

Own planning and execution of West Coast-based events, retail activations, and brand partnerships
Manager local vendors, agencies, contractors, and event staff
Handle logistics, permits, contracts, and timelines to ensure seamless delivery
Travel regularly to support in-person execution and quality control

Cross-Functional Integration

Align with retail and sales teams to drive regional product visibility and trial
Work with social and content teams to capture activations for owned and paid channels
Partner with PR to amplify standout regional moment and secure earned media

Performance Tracking

Monitor KPIs including engagement, attendance, ROI, and brand lift in the region
Share learnings and regional insights with broader team to inform future initiatives

Required Skills and Abilities

5+ years of experience in brand, field, or experiential marketing
Deep knowledge of West Coast culture and regional nuances
Proven track record of planning and executing events or regional campaigns
Strong vendor and partner management skills
High level of organization and comfort working independently
Willingness to travel frequently within the region

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Regional Marketing Manager - West

Job Summary:

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