Direct Response Copywriter

Remote

Contracted

Mid Level

About the Role

In this role, you will be responsible for crafting compelling, high-converting scripts for UGC-style video ads. Working closely with our in-house creative team, you’ll receive overarching ad concepts and turn them into engaging scripts that our influencers and content creators will bring to life on camera. Your words will be the spark behind relatable, scroll-stopping videos that educate, entertain, and drive action.

Key Responsibilities

Write concise, conversion-focused video ad scripts based on provided concepts or hook ideas (e.g., “How I reduced bloating in 3 weeks,” “3 red flags of gut inflammation”)
Collaborate with our creative team to ensure tone, structure, and messaging align with brand goals
Adapt your copy for various platforms (primarily Meta/Facebook/Instagram) and audiences
Incorporate feedback quickly and thoughtfully to improve script effectiveness
Stay on top of trends in direct response, wellness, and UGC advertising

Qualifications

Proven experience writing direct response scripts, UGC content, or ad copy that converts
Strong understanding of marketing hooks, storytelling, and persuasive writing
Ability to write in a clear, conversational tone that feels authentic on camera
Comfortable iterating and collaborating with a fast-moving creative team
Bonus: Experience in the wellness, health, or supplement space

What You'll Bring to the Team

A knack for turning big ideas into tight, punchy scripts that perform
Creativity, adaptability, and a test-and-learn mindset
Familiarity with UGC ad formats and social video storytelling
A collaborative spirit and openness to feedback

Sound like your kind of gig?
We’re looking for a long-term partner and would love to hear from you. Share samples of your work, especially any UGC-style ads, and let’s create something great together!

This is a remote position.

Apply for this position

Required*

Apply with Indeed

First Name*

Last Name*

Email Address*

Phone*

Address

Resume*

We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Desired salary*

Do you have experience writing direct response video ad scripts specifically for UGC content?*

Can you provide 1–2 examples of UGC-style scripts or video ads you’ve written that have been used on platforms like Facebook, Instagram, or TikTok?*

Are you comfortable writing short, persuasive video scripts (typically under 60 seconds) with a clear hook and CTA?*

Have you written ad copy or scripts in the health, wellness, or supplement space?*

Do you have availability to write multiple scripts per week on a freelance or long-term contract basis?*

Are you open to collaborating with an internal creative team and accepting constructive feedback to iterate on your scripts?*

Are you fluent in English and able to write in a conversational, natural tone suited for on-camera delivery?*

Are you open to completing a trial test as a part of this interview process?*

Human Check*

Submit Application